What You Need to Consider in Animated Video Production for Marketing



Basically, video production is the act of developing a content from moving images into a finished video product.   This production only becomes complete when sound is incorporated into the images.  Before the actual process, the captured images are stored in different electronic and media devices such as flash disks, hard discs, videotapes and SD cards.   However, videotapes are not commonly used nowadays.
On the other hand, this process will involve other practices such as video editing.  In this case, the arrangement of the shots and images is manipulated in order to give the information and impression as intended by the editor or owner.   In this case, video structuring as found in finished videos is done.  This can be done in linear, non-linear, online, offline and vision mixing forms.

Animated video when defined by Epic Video Factory is where production is done while incorporating details such as graphics, pictures, and information of a particular product or an organization. The main aim of this type of production is to make the audience or viewers aware of the subject product.  In short, it is a marketing tool or strategy that aims at creating product or brand awareness.  However, Epic Video Factory gives certain tips that will lead to the production of a quality animated video.

1. Script analysis.

The main purpose of these videos is to market a product and increase its awareness to the customers. Therefore, the content will play a vital role in influencing the viewers to embrace the product and to buy it.   For this reason, the message that one decides to use should be properly composed so that it will create customer satisfaction.   The content script, on the other hand, should answer all questions that a viewer might raise.  The message conveyed should be clear, short and precise. This is because saying much will be easily forgotten.

2. Visual planning.

Images shooting should be done in strategic areas which have a relationship with the advertised product.  In fact, Epic Video Factory suggest that shooting a video with themes, colors and music related to the product will make the overall tone of the video become clearer to the viewers.   Talented voices should be used to pride image complementary sounds in order for the video to be more attractive.

3. Plan on how to do the launching.

You should always keep in mind the purpose of this video.   So as the efforts and inputs employed to make the video successful does not become void, you need to launch the video in a manner that will reach all your target population. This means the video needs to be launched in a mega manner in your website and even in social media, browser pop-ups, email blasts among other mediums that will be visible to internet users.

More here: https://en.wikipedia.org/wiki/Social_video_marketing.

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